SAGE Reference - Encyclopedia of Public Relations

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Two-Way and One-Way Communication

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Two-way and one-way communication represent two basic methods or “styles” of communication and also serve as two key concepts for categorizing James E. Grunig and Todd T. Hunt's (1984) “Four Models of Public Relations.” Grunig and Hunt created the four models ...

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  Heath, R. L. (2005). Two-way and one-way communication. In Encyclopedia of public relations (Vol. 1, pp. 870-871). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n435
  
  Heath, Robert L. "Two-Way and One-Way Communication." In Encyclopedia of Public Relations, edited by Heath, Robert L., 870-71. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n435.
  
  Heath, R. L. 2005. Two-Way and One-Way Communication. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 870-871 Available at: <https://dx.doi.org/10.4135/9781412952545.n435> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "Two-Way and One-Way Communication." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 870-71. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n435.
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