SAGE Reference - Encyclopedia of Public Relations

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Theory of Reasoned Action

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Theory of reasoned action contributes to the understanding of persuasion theory and human motivation by explaining how actions are the product of behavioral intentions to act in one way rather than some other. Persuasion theory is a broad approach to explain ...

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  Heath, R. L. (2005). Theory of reasoned action. In Encyclopedia of public relations (Vol. 1, pp. 850-851). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n426
  
  Heath, Robert L. "Theory of Reasoned Action." In Encyclopedia of Public Relations, edited by Heath, Robert L., 850-51. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n426.
  
  Heath, R. L. 2005. Theory of Reasoned Action. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 850-851 Available at: <https://dx.doi.org/10.4135/9781412952545.n426> [Accessed 27 May 2022].
  
  Heath, Robert L. "Theory of Reasoned Action." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 850-51. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n426.
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