SAGE Reference - Encyclopedia of Public Relations

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Tag

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

A tag or tagline is a short descriptive phrase used in public relations, advertising, and marketing to convey a key message. Tagline and slogan are terms that are often used interchangeably. Taglines are clever words, phrases, or sentences that appear at ...

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  Heath, R. L. (2005). Tag. In Encyclopedia of public relations (Vol. 1, pp. 846-847). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n424
  
  Heath, Robert L. "Tag." In Encyclopedia of Public Relations, edited by Heath, Robert L., 846-47. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n424.
  
  Heath, R. L. 2005. Tag. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 846-847 Available at: <https://dx.doi.org/10.4135/9781412952545.n424> [Accessed 27 May 2022].
  
  Heath, Robert L. "Tag." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 846-47. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n424.
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