SAGE Reference - Encyclopedia of Public Relations

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Statistical Analysis

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

When using quantitative data, a researcher collects information in the form of numbers. Statistical analysis is used to make meaning of those numbers. Statistical analysis can be divided into two broad categories: descriptive statistics and inferential statistics. ...

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  Heath, R. L. (2005). Statistical analysis. In Encyclopedia of public relations (Vol. 1, pp. 814-814). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n408
  
  Heath, Robert L. "Statistical Analysis." In Encyclopedia of Public Relations, edited by Heath, Robert L., 814-814. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n408.
  
  Heath, R. L. 2005. Statistical Analysis. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 814 Available at: <https://dx.doi.org/10.4135/9781412952545.n408> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "Statistical Analysis." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 814-814. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n408.
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