SAGE Reference - Encyclopedia of Public Relations

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Spiral of Silence Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

In a political election campaign, politicians are quick to criticize public opinion polls that show them to be trailing. They will argue that the poll is inaccurate, that the only poll that matters is on election day, or that they are ...

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  Heath, R. L. (2005). Spiral of silence theory. In Encyclopedia of public relations (Vol. 1, pp. 805-806). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n404
  
  Heath, Robert L. "Spiral of Silence Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 805-6. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n404.
  
  Heath, R. L. 2005. Spiral of Silence Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 805-806 Available at: <https://dx.doi.org/10.4135/9781412952545.n404> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "Spiral of Silence Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 805-6. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n404.
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