SAGE Reference - Encyclopedia of Public Relations

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Spin

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:public relations; spin

Public relations professionals have been called all kinds of names—sandbaggers, flacks, propaganda machines, spin doctors. Unfortunately, these labels connote a P. T. Barnum/Jerry McGuire approach to public relations management. Further, these negative names ...

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  Heath, R. L. (2005). Spin. In Encyclopedia of public relations (Vol. 1, pp. 801-804). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n403
  
  Heath, Robert L. "Spin." In Encyclopedia of Public Relations, edited by Heath, Robert L., 801-4. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n403.
  
  Heath, R. L. 2005. Spin. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 801-804 Available at: <https://dx.doi.org/10.4135/9781412952545.n403> [Accessed 2 Jul 2022].
  
  Heath, Robert L. "Spin." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 801-4. SAGE Knowledge. 2 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n403.
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