SAGE Reference - Encyclopedia of Public Relations

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Situational Theory of Publics

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

James E. Grunig of the University of Maryland developed the situational theory of publics to put meaning into the term public, which is one of the two key words in the phrase public relations. Public relations practitioners often use the term public to refer to the mass ...

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  Heath, R. L. (2005). Situational theory of publics. In Encyclopedia of public relations (Vol. 1, pp. 779-780). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n392
  
  Heath, Robert L. "Situational Theory of Publics." In Encyclopedia of Public Relations, edited by Heath, Robert L., 779-80. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n392.
  
  Heath, R. L. 2005. Situational Theory of Publics. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 779-780 Available at: <https://dx.doi.org/10.4135/9781412952545.n392> [Accessed 20 May 2022].
  
  Heath, Robert L. "Situational Theory of Publics." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 779-80. SAGE Knowledge. 20 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n392.
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