SAGE Reference - Encyclopedia of Public Relations

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Segmentation

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Segmentation is dividing an audience into smaller groups that are predicted to more likely react in a homogeneous manner to a particular motive in the reception of a message or product. As a public relations concept, segmentation helps practitioners focus actionable ...

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  Heath, R. L. (2005). Segmentation. In Encyclopedia of public relations (Vol. 1, pp. 771-771). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n388
  
  Heath, Robert L. "Segmentation." In Encyclopedia of Public Relations, edited by Heath, Robert L., 771-771. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n388.
  
  Heath, R. L. 2005. Segmentation. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 771 Available at: <https://dx.doi.org/10.4135/9781412952545.n388> [Accessed 14 Aug 2022].
  
  Heath, Robert L. "Segmentation." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 771-771. SAGE Knowledge. 14 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952545.n388.
  
  Heath, Robert L. (2005). Segmentation In:Segmentation Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2005:771-771. doi:10.4135/9781412952545.n388
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