SAGE Reference - Encyclopedia of Public Relations

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Sampling

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Sampling refers to the process of selecting the people or the objects to be used in an analysis. Although sampling is most commonly associated with surveys, sampling also can be used to select messages for analysis. For example, a practitioner may ...

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  Heath, R. L. (2005). Sampling. In Encyclopedia of public relations (Vol. 1, pp. 764-765). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n381
  
  Heath, Robert L. "Sampling." In Encyclopedia of Public Relations, edited by Heath, Robert L., 764-65. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n381.
  
  Heath, R. L. 2005. Sampling. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 764-765 Available at: <https://dx.doi.org/10.4135/9781412952545.n381> [Accessed 18 May 2022].
  
  Heath, Robert L. "Sampling." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 764-65. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n381.
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