SAGE Reference - Encyclopedia of Public Relations

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Research Goals

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Research in public relations includes both practitioners constructing and executing public relations actions and researchers in pursuit of knowledge. The “Goals” entry in this encyclopedia refers to strategic actions and choices made by practitioners to achieve specific ...

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  Heath, R. L. (2005). Research goals. In Encyclopedia of public relations (Vol. 1, pp. 747-748). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n373
  
  Heath, Robert L. "Research Goals." In Encyclopedia of Public Relations, edited by Heath, Robert L., 747-48. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n373.
  
  Heath, R. L. 2005. Research Goals. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 747-748 Available at: <https://dx.doi.org/10.4135/9781412952545.n373> [Accessed 18 May 2022].
  
  Heath, Robert L. "Research Goals." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 747-48. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n373.
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