• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Reputation Management

Reputation management is the strategic use of corporate resources to positively influence the attitudes, beliefs, opinions, and actions of multiple corporate stakeholders including consumers, employees, investors, and the media. Fortune magazine relies ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles