SAGE Reference - Encyclopedia of Public Relations

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Reputation Management

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Reputation management is the strategic use of corporate resources to positively influence the attitudes, beliefs, opinions, and actions of multiple corporate stakeholders including consumers, employees, investors, and the media. Fortune magazine relies ...

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  Heath, R. L. (2005). Reputation management. In Encyclopedia of public relations (Vol. 1, pp. 746-747). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n372
  
  Heath, Robert L. "Reputation Management." In Encyclopedia of Public Relations, edited by Heath, Robert L., 746-47. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n372.
  
  Heath, R. L. 2005. Reputation Management. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 746-747 Available at: <https://dx.doi.org/10.4135/9781412952545.n372> [Accessed 2 Jul 2022].
  
  Heath, Robert L. "Reputation Management." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 746-47. SAGE Knowledge. 2 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n372.
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