SAGE Reference - Encyclopedia of Public Relations

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Qualitative Research

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:qualitative methods; qualitative research

A large part of public relations research is found in the realm of qualitative research. Qualitative research—also called informal research methodology—is the gathering of information that is restricted to the setting in which it was obtained. Research employing a qualitative ...

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  Heath, R. L. (2005). Qualitative research. In Encyclopedia of public relations (Vol. 1, pp. 726-728). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n363
  
  Heath, Robert L. "Qualitative Research." In Encyclopedia of Public Relations, edited by Heath, Robert L., 726-28. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n363.
  
  Heath, R. L. 2005. Qualitative Research. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 726-728 Available at: <https://dx.doi.org/10.4135/9781412952545.n363> [Accessed 19 May 2022].
  
  Heath, Robert L. "Qualitative Research." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 726-28. SAGE Knowledge. 19 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n363.
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