• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Puffery

Puffery is the use of unsubstantiated praise or vague or implied claims in advertising, publicity, and other forms of promotional communication. The claims are intended to enhance the attributes of the subject and often take the form of exaggerations (e.g., “whiter ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles