SAGE Reference - Encyclopedia of Public Relations

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Publicity

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Publicity is one function of public relations that involves deliberately disseminating strategic messages through mass media outlets (such as newspaper, television, radio, or Internet), without payment to the media, to advance the particular interest of the publicity client. While ...

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  Heath, R. L. (2005). Publicity. In Encyclopedia of public relations (Vol. 1, pp. 715-716). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n358
  
  Heath, Robert L. "Publicity." In Encyclopedia of Public Relations, edited by Heath, Robert L., 715-16. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n358.
  
  Heath, R. L. 2005. Publicity. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 715-716 Available at: <https://dx.doi.org/10.4135/9781412952545.n358> [Accessed 18 May 2022].
  
  Heath, Robert L. "Publicity." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 715-16. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n358.
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