SAGE Reference - Encyclopedia of Public Relations

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Publicist

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

A publicist is an individual who generates publicity. The act of obtaining publicity is simply the dissemination of planned messages to targeted media in hopes of obtaining media coverage and thereby furthering the organization's interests. In most cases, the coverage is ...

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  Heath, R. L. (2005). Publicist. In Encyclopedia of public relations (Vol. 1, pp. 713-714). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n357
  
  Heath, Robert L. "Publicist." In Encyclopedia of Public Relations, edited by Heath, Robert L., 713-14. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n357.
  
  Heath, R. L. 2005. Publicist. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 713-714 Available at: <https://dx.doi.org/10.4135/9781412952545.n357> [Accessed 27 May 2022].
  
  Heath, Robert L. "Publicist." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 713-14. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n357.
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