SAGE Reference - Encyclopedia of Public Relations

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Public Relations Field Dynamics (PRFD)

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Public Relations Field Dynamics (PRFD) is a model that allows for the concurrent measurement and monitoring of multiple parties in a perceptual environment. PRFD is adapted from the study of small group communication and derived from Bales and Cohen's System for ...

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  Heath, R. L. (2005). Public relations field dynamics (prfd). In Encyclopedia of public relations (Vol. 1, pp. 692-693). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n349
  
  Heath, Robert L. "Public Relations Field Dynamics (PRFD)." In Encyclopedia of Public Relations, edited by Heath, Robert L., 692-93. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n349.
  
  Heath, R. L. 2005. Public Relations Field Dynamics (PRFD). In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 692-693 Available at: <https://dx.doi.org/10.4135/9781412952545.n349> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "Public Relations Field Dynamics (PRFD)." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 692-93. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n349.
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