• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Public Opinion and Opinion Leaders

Public opinion can be defined in many ways, but most researchers agree that public opinion is the collected views of select individuals interested in a particular subject. Very few issues will generate an opinion by the entire population; rather, those

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles