SAGE Reference - Encyclopedia of Public Relations

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Public Opinion and Opinion Leaders

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Public opinion can be defined in many ways, but most researchers agree that public opinion is the collected views of select individuals interested in a particular subject. Very few issues will generate an opinion by the entire population; rather, those [Page ...

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  Heath, R. L. (2005). Public opinion and opinion leaders. In Encyclopedia of public relations (Vol. 1, pp. 676-677). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n343
  
  Heath, Robert L. "Public Opinion and Opinion Leaders." In Encyclopedia of Public Relations, edited by Heath, Robert L., 676-77. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n343.
  
  Heath, R. L. 2005. Public Opinion and Opinion Leaders. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 676-677 Available at: <https://dx.doi.org/10.4135/9781412952545.n343> [Accessed 2 Jul 2022].
  
  Heath, Robert L. "Public Opinion and Opinion Leaders." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 676-77. SAGE Knowledge. 2 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n343.
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