SAGE Reference - Encyclopedia of Public Relations

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Promotion

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Promotion, a counterpart of publicity, is used by an organization to gain awareness, increase awareness, and foster positive thoughts and opinions about an organization, product, service, or issue. Whereas publicity is often aimed at achieving short-term awareness, promotion typically ...

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  Heath, R. L. (2005). Promotion. In Encyclopedia of public relations (Vol. 1, pp. 651-652). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n335
  
  Heath, Robert L. "Promotion." In Encyclopedia of Public Relations, edited by Heath, Robert L., 651-52. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n335.
  
  Heath, R. L. 2005. Promotion. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 651-652 Available at: <https://dx.doi.org/10.4135/9781412952545.n335> [Accessed 27 May 2022].
  
  Heath, Robert L. "Promotion." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 651-52. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n335.
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