SAGE Reference - Encyclopedia of Public Relations

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Press Kit

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

A press kit is a package of information put together for a special event, such as a press conference, new product launch, or media preview event. Its use should be reserved for events that merit more [Page 640]extensive information than a standard news release ...

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  Heath, R. L. (2005). Press kit. In Encyclopedia of public relations (Vol. 1, pp. 640-641). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n327
  
  Heath, Robert L. "Press Kit." In Encyclopedia of Public Relations, edited by Heath, Robert L., 640-41. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n327.
  
  Heath, R. L. 2005. Press Kit. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 640-641 Available at: <https://dx.doi.org/10.4135/9781412952545.n327> [Accessed 29 May 2022].
  
  Heath, Robert L. "Press Kit." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 640-41. SAGE Knowledge. 29 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n327.
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