SAGE Reference - Encyclopedia of Public Relations

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Pitch Letter

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

A pitch letter is a public relations sales tool. It is written to interest a media representative in a potential story idea and is tailored to a specific media outlet (unlike a news release, which may be distributed very broadly).

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  Heath, R. L. (2005). Pitch letter. In Encyclopedia of public relations (Vol. 1, pp. 622-622). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n314
  
  Heath, Robert L. "Pitch Letter." In Encyclopedia of Public Relations, edited by Heath, Robert L., 622-622. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n314.
  
  Heath, R. L. 2005. Pitch Letter. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 622 Available at: <https://dx.doi.org/10.4135/9781412952545.n314> [Accessed 19 May 2022].
  
  Heath, Robert L. "Pitch Letter." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 622-622. SAGE Knowledge. 19 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n314.
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