SAGE Reference - Encyclopedia of Public Relations

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Photo-op

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

One way for an organization to gain media attention is to create an opportunity for a news photographer to get a great shot. A picture can be a powerful message, and by having the right photograph picked up by media, an ...

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  Heath, R. L. (2005). Photo-op. In Encyclopedia of public relations (Vol. 1, pp. 621-621). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n313
  
  Heath, Robert L. "Photo-op." In Encyclopedia of Public Relations, edited by Heath, Robert L., 621-621. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n313.
  
  Heath, R. L. 2005. Photo-op. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 621 Available at: <https://dx.doi.org/10.4135/9781412952545.n313> [Accessed 27 May 2022].
  
  Heath, Robert L. "Photo-op." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 621-621. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n313.
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