SAGE Reference - Encyclopedia of Public Relations

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Persuasion Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:persuasion; propaganda; public relations; theories

One of the main goals of public relations is to persuade an organization's target publics to adopt a certain attitude, opinion, or behavior. Whether a company is trying to increase its customer base, recruit employees, or enhance its image, the use ...

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  Heath, R. L. (2005). Persuasion theory. In Encyclopedia of public relations (Vol. 1, pp. 615-616). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n310
  
  Heath, Robert L. "Persuasion Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 615-16. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n310.
  
  Heath, R. L. 2005. Persuasion Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 615-616 Available at: <https://dx.doi.org/10.4135/9781412952545.n310> [Accessed 2 Jul 2022].
  
  Heath, Robert L. "Persuasion Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 615-16. SAGE Knowledge. 2 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n310.
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