SAGE Reference - Encyclopedia of Public Relations

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Battle of the Currents

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

One of the most dramatic exchanges in the history of public relations is the “battle of the currents,” a competition begun in the late 1880s which sought to determine whether direct current (DC) or alternating current (AC) would become the industry ...

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  Heath, R. L. (2005). Battle of the currents. In Encyclopedia of public relations (Vol. 1, pp. 69-70). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n31
  
  Heath, Robert L. "Battle of the Currents." In Encyclopedia of Public Relations, edited by Heath, Robert L., 69-70. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n31.
  
  Heath, R. L. 2005. Battle of the Currents. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 69-70 Available at: <https://dx.doi.org/10.4135/9781412952545.n31> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "Battle of the Currents." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 69-70. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n31.
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