SAGE Reference - Encyclopedia of Public Relations

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Online Public Relations

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:public relations

Online public relations involves the use of Internet technologies to manage communications and to establish and maintain mutually beneficial relationship between an organization and its key publics.

Organizations have adopted the Internet widely and integrated computer-based delivery into their mix of communications ...

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  Heath, R. L. (2005). Online public relations. In Encyclopedia of public relations (Vol. 1, pp. 588-592). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n295
  
  Heath, Robert L. "Online Public Relations." In Encyclopedia of Public Relations, edited by Heath, Robert L., 588-92. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n295.
  
  Heath, R. L. 2005. Online Public Relations. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 588-592 Available at: <https://dx.doi.org/10.4135/9781412952545.n295> [Accessed 15 Aug 2022].
  
  Heath, Robert L. "Online Public Relations." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 588-92. SAGE Knowledge. 15 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952545.n295.
  
  Heath, Robert L. (2005). Online public relations In:Online public relations Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2005:588-592. doi:10.4135/9781412952545.n295
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