Online Public Relations

Online public relations involves the use of Internet technologies to manage communications and to establish and maintain mutually beneficial relationship between an organization and its key publics.

Organizations have adopted the Internet widely and integrated computer-based delivery into their mix of communications ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles