SAGE Reference - Encyclopedia of Public Relations

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Narrative Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:narrative theory

According to communication scholar Walter Fisher, humans naturally are storytellers. This view of homo narrans—storytelling humans—fueled narrative theory or what Fisher called the narrative paradigm. From this ...

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  Heath, R. L. (2005). Narrative theory. In Encyclopedia of public relations (Vol. 1, pp. 558-559). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n278
  
  Heath, Robert L. "Narrative Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 558-59. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n278.
  
  Heath, R. L. 2005. Narrative Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 558-559 Available at: <https://dx.doi.org/10.4135/9781412952545.n278> [Accessed 27 May 2022].
  
  Heath, Robert L. "Narrative Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 558-59. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n278.
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