SAGE Reference - Encyclopedia of Public Relations

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Media Release

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

A media release, also know as a press release, is one of the most frequently used tactics or tools in the public relations practice. A media release can be either a news release or feature release. News releases present hard news ...

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  Heath, R. L. (2005). Media release. In Encyclopedia of public relations (Vol. 1, pp. 531-531). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n267
  
  Heath, Robert L. "Media Release." In Encyclopedia of Public Relations, edited by Heath, Robert L., 531-531. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n267.
  
  Heath, R. L. 2005. Media Release. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 531 Available at: <https://dx.doi.org/10.4135/9781412952545.n267> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "Media Release." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 531-531. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n267.
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