SAGE Reference - Encyclopedia of Public Relations

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Media Relations

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:journalists; media relations

Sound media relations practices were critical to public relations campaigns long before most people even knew what a “public relations campaign” was. Mary “Mother” Jones used good media relations techniques when she traveled to Philadelphia in the summer of 1903 to ...

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  Heath, R. L. (2005). Media relations. In Encyclopedia of public relations (Vol. 1, pp. 527-530). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n266
  
  Heath, Robert L. "Media Relations." In Encyclopedia of Public Relations, edited by Heath, Robert L., 527-30. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n266.
  
  Heath, R. L. 2005. Media Relations. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 527-530 Available at: <https://dx.doi.org/10.4135/9781412952545.n266> [Accessed 27 May 2022].
  
  Heath, Robert L. "Media Relations." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 527-30. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n266.
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