• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Media Relations

Sound media relations practices were critical to public relations campaigns long before most people even knew what a “public relations campaign” was. Mary “Mother” Jones used good media relations techniques when she traveled to Philadelphia in the summer of 1903 to ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles