SAGE Reference - Encyclopedia of Public Relations

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Media Effects

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Scholars have long studied the impact mass communications have on individuals and society. Results of these studies tend to indicate both that Western societies have a dependency on mass media and that this dependency is not so complete as to make ...

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  Heath, R. L. (2005). Media effects. In Encyclopedia of public relations (Vol. 1, pp. 523-524). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n263
  
  Heath, Robert L. "Media Effects." In Encyclopedia of Public Relations, edited by Heath, Robert L., 523-24. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n263.
  
  Heath, R. L. 2005. Media Effects. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 523-524 Available at: <https://dx.doi.org/10.4135/9781412952545.n263> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "Media Effects." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 523-24. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n263.
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