SAGE Reference - Encyclopedia of Public Relations

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Measuring/Measures

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Respected and successful public relations scholars and practitioners alike acknowledge the important role measurement plays in communication effectiveness and management. Essential to communication practitioners who employ one-way, two-way, asymmetrical, and symmetrical communication ...

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  Heath, R. L. (2005). Measuring/measures. In Encyclopedia of public relations (Vol. 1, pp. 517-520). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n260
  
  Heath, Robert L. "Measuring/Measures." In Encyclopedia of Public Relations, edited by Heath, Robert L., 517-20. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n260.
  
  Heath, R. L. 2005. Measuring/Measures. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 517-520 Available at: <https://dx.doi.org/10.4135/9781412952545.n260> [Accessed 18 May 2022].
  
  Heath, Robert L. "Measuring/Measures." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 517-20. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n260.
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