SAGE Reference - Encyclopedia of Public Relations

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Lucky Strike Green Campaign

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

In the 1920s and 1930s, Edward Bernays and George Washington Hill, the president of America Tobacco, teamed up to promote cigarette smoking among women, an endeavor that was to haunt Bernays when the dangers of cigarettes were revealed later.

The flagship ...

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  Heath, R. L. (2005). Lucky strike green campaign. In Encyclopedia of public relations (Vol. 1, pp. 496-499). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n251
  
  Heath, Robert L. "Lucky Strike Green Campaign." In Encyclopedia of Public Relations, edited by Heath, Robert L., 496-99. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n251.
  
  Heath, R. L. 2005. Lucky Strike Green Campaign. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 496-499 Available at: <https://dx.doi.org/10.4135/9781412952545.n251> [Accessed 18 May 2022].
  
  Heath, Robert L. "Lucky Strike Green Campaign." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 496-99. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n251.
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