• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Logo

A logo is a graphic element that symbolizes an organization, product, or service, and a logotype is a typeface rendering of the name of the organization, product, or service. A logo must be representative of the organization, reflecting its desired image ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles