SAGE Reference - Encyclopedia of Public Relations

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Localize

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:release

When a media release or feature is written so that it highlights information of interest to a specific locality or population, it is called localizing. Most media will quickly point out that if the information they receive isn't local in terms ...

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  Heath, R. L. (2005). Localize. In Encyclopedia of public relations (Vol. 1, pp. 495-495). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n249
  
  Heath, Robert L. "Localize." In Encyclopedia of Public Relations, edited by Heath, Robert L., 495-495. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n249.
  
  Heath, R. L. 2005. Localize. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 495 Available at: <https://dx.doi.org/10.4135/9781412952545.n249> [Accessed 24 May 2022].
  
  Heath, Robert L. "Localize." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 495-495. SAGE Knowledge. 24 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n249.
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