SAGE Reference - Encyclopedia of Public Relations

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Learning Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Learning theory is based on the principle that people learn attitudes through direct experiences and messages that are relevant to life's challenges and that they use arguments and reasons presented in messages to develop the opinions that guide their behavior. Learning ...

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  Heath, R. L. (2005). Learning theory. In Encyclopedia of public relations (Vol. 1, pp. 481-482). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n243
  
  Heath, Robert L. "Learning Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 481-82. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n243.
  
  Heath, R. L. 2005. Learning Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 481-482 Available at: <https://dx.doi.org/10.4135/9781412952545.n243> [Accessed 18 May 2022].
  
  Heath, Robert L. "Learning Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 481-82. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n243.
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