SAGE Reference - Encyclopedia of Public Relations

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Attribution Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Understanding causality and responsibility is at the base of interpreting social behavior, and attribution theory explains how we assess the causes of behavior, both our own and others'. In sense making, interactants reason “backward” from observed behavior to determine ...

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  Heath, R. L. (2005). Attribution theory. In Encyclopedia of public relations (Vol. 1, pp. 48-49). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n24
  
  Heath, Robert L. "Attribution Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 48-49. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n24.
  
  Heath, R. L. 2005. Attribution Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 48-49 Available at: <https://dx.doi.org/10.4135/9781412952545.n24> [Accessed 27 May 2022].
  
  Heath, Robert L. "Attribution Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 48-49. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n24.
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