• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Information Integration Theory

Information integration theory “suggests that people form attitudes that result from a blending of positives and negatives” (Heath & Bryant, 1992, p. 15). In this way, information integration theory is nicely parsimonious.

You may like the taste of pizza, but you may ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles