SAGE Reference - Encyclopedia of Public Relations

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Infomercial

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

An infomercial is a program-length television commercial designed to get around some problems inherent in the regular television advertising model. Infomercials subvert the traditional advertising model in several ways. Infomercials tend to mimic the production values (sets, lighting, ...

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  Heath, R. L. (2005). Infomercial. In Encyclopedia of public relations (Vol. 1, pp. 417-417). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n214
  
  Heath, Robert L. "Infomercial." In Encyclopedia of Public Relations, edited by Heath, Robert L., 417-417. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n214.
  
  Heath, R. L. 2005. Infomercial. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 417 Available at: <https://dx.doi.org/10.4135/9781412952545.n214> [Accessed 27 May 2022].
  
  Heath, Robert L. "Infomercial." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 417-417. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n214.
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