SAGE Reference - Encyclopedia of Public Relations

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Impressions

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Impressions are a measure of how many potential readers, viewers, or listeners were reached by a placement in the media. It is usually equivalent to the circulation number in the case of print (i.e., newspaper, magazine) and the estimated viewership or ...

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  Heath, R. L. (2005). Impressions. In Encyclopedia of public relations (Vol. 1, pp. 413-413). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n212
  
  Heath, Robert L. "Impressions." In Encyclopedia of Public Relations, edited by Heath, Robert L., 413-413. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n212.
  
  Heath, R. L. 2005. Impressions. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 413 Available at: <https://dx.doi.org/10.4135/9781412952545.n212> [Accessed 15 Aug 2022].
  
  Heath, Robert L. "Impressions." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 413-413. SAGE Knowledge. 15 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952545.n212.
  
  Heath, Robert L. (2005). Impressions In:Impressions Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2005:413-413. doi:10.4135/9781412952545.n212
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