SAGE Reference - Encyclopedia of Public Relations

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Apologia Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:apologia; theories

In today's increasingly turbulent and mediated environment, companies regularly face criticism for their actions. How they respond to allegations of wrongdoing constitutes the form of communication generally recognized as corporate apologia. A corporate apologia is a ...

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  Heath, R. L. (2005). Apologia theory. In Encyclopedia of public relations (Vol. 1, pp. 39-40). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n21
  
  Heath, Robert L. "Apologia Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 39-40. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n21.
  
  Heath, R. L. 2005. Apologia Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 39-40 Available at: <https://dx.doi.org/10.4135/9781412952545.n21> [Accessed 29 May 2022].
  
  Heath, Robert L. "Apologia Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 39-40. SAGE Knowledge. 29 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n21.
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