SAGE Reference - Encyclopedia of Public Relations

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Identification

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

In an age when people frequently communicate with a variety of organizations in their daily lives, the theory of identification offers public relations practitioners a strategy companies and other organizations employ to influence audiences and build relationships with ...

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  Heath, R. L. (2005). Identification. In Encyclopedia of public relations (Vol. 1, pp. 404-405). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n207
  
  Heath, Robert L. "Identification." In Encyclopedia of Public Relations, edited by Heath, Robert L., 404-5. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n207.
  
  Heath, R. L. 2005. Identification. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 404-405 Available at: <https://dx.doi.org/10.4135/9781412952545.n207> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "Identification." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 404-5. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n207.
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