SAGE Reference - Encyclopedia of Public Relations

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Game Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Game theory was introduced to communication research in 1968 and specifically to public relations research in 1987. This theory has proven useful to those working in public relations and to those who build its theories. Game theory and its models help ...

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  Heath, R. L. (2005). Game theory. In Encyclopedia of public relations (Vol. 1, pp. 360-361). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n179
  
  Heath, Robert L. "Game Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 360-61. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n179.
  
  Heath, R. L. 2005. Game Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 360-361 Available at: <https://dx.doi.org/10.4135/9781412952545.n179> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "Game Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 360-61. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n179.
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