• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Fundraising

Fundraising is one of public relations' highest paid specializations and one of the least understood. Practitioners manage relationships between one special type of organization and one special stakeholder group: charitable organizations and their donor publics. Contrary to popular ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles