SAGE Reference - Encyclopedia of Public Relations

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Formative Research

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

All public relations activities begin with formative research, an effort to understand the current situation. A public relations activity is like a journey. The better prepared a person is for a journey, the more pleasant it will be. For practitioners, the ...

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  Heath, R. L. (2005). Formative research. In Encyclopedia of public relations (Vol. 1, pp. 337-337). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n168
  
  Heath, Robert L. "Formative Research." In Encyclopedia of Public Relations, edited by Heath, Robert L., 337-337. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n168.
  
  Heath, R. L. 2005. Formative Research. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 337 Available at: <https://dx.doi.org/10.4135/9781412952545.n168> [Accessed 15 Aug 2022].
  
  Heath, Robert L. "Formative Research." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 337-337. SAGE Knowledge. 15 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952545.n168.
  
  Heath, Robert L. (2005). Formative research In:Formative research Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2005:337-337. doi:10.4135/9781412952545.n168
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