SAGE Reference - Encyclopedia of Public Relations

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Focus Group

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

A focus group is a group of people that provides some structure to a research setting. Most focus groups consist of 5 to 15 members, a moderator, and often a moderator's assistant. Focus group sessions are almost always tape-recorded or videotaped ...

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  Heath, R. L. (2005). Focus group. In Encyclopedia of public relations (Vol. 1, pp. 332-333). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n165
  
  Heath, Robert L. "Focus Group." In Encyclopedia of Public Relations, edited by Heath, Robert L., 332-33. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n165.
  
  Heath, R. L. 2005. Focus Group. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 332-333 Available at: <https://dx.doi.org/10.4135/9781412952545.n165> [Accessed 29 May 2022].
  
  Heath, Robert L. "Focus Group." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 332-33. SAGE Knowledge. 29 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n165.
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