SAGE Reference - Encyclopedia of Public Relations

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Flame

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

For more than a decade, flame has been used to describe hostile or insulting online messages, and it has become an accepted word. Flaming has important image management implications for individuals and organizations.

“Sending abusive messages to one with whom one disagrees” ...

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  Heath, R. L. (2005). Flame. In Encyclopedia of public relations (Vol. 1, pp. 328-328). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n162
  
  Heath, Robert L. "Flame." In Encyclopedia of Public Relations, edited by Heath, Robert L., 328-328. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n162.
  
  Heath, R. L. 2005. Flame. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 328 Available at: <https://dx.doi.org/10.4135/9781412952545.n162> [Accessed 20 Aug 2022].
  
  Heath, Robert L. "Flame." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 328-328. SAGE Knowledge. 20 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952545.n162.
  
  Heath, Robert L. (2005). Flame In:Flame Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2005:328-328. doi:10.4135/9781412952545.n162
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