SAGE Reference - Encyclopedia of Public Relations

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Fantasy Theme Analysis Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Public relations executives must constantly deal with the challenge of divergent audience members who understand the world differently. When this happens, the challenge is to communicate with the audience(s) in such a manner that people with widely different backgrounds and ...

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  Heath, R. L. (2005). Fantasy theme analysis theory. In Encyclopedia of public relations (Vol. 1, pp. 319-319). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n155
  
  Heath, Robert L. "Fantasy Theme Analysis Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 319-319. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n155.
  
  Heath, R. L. 2005. Fantasy Theme Analysis Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 319 Available at: <https://dx.doi.org/10.4135/9781412952545.n155> [Accessed 28 May 2022].
  
  Heath, Robert L. "Fantasy Theme Analysis Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 319-319. SAGE Knowledge. 28 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n155.
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