SAGE Reference - Encyclopedia of Public Relations

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Excellence Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Excellence theory is a term used to represent the theoretical knowledge and findings of a landmark study funded by the International Association of Business Communicators (IABC) Research Foundation. The Excellence study, headed by University of Maryland's ...

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  Heath, R. L. (2005). Excellence theory. In Encyclopedia of public relations (Vol. 1, pp. 307-308). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n149
  
  Heath, Robert L. "Excellence Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 307-8. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n149.
  
  Heath, R. L. 2005. Excellence Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 307-308 Available at: <https://dx.doi.org/10.4135/9781412952545.n149> [Accessed 16 May 2022].
  
  Heath, Robert L. "Excellence Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 307-8. SAGE Knowledge. 16 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n149.
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