SAGE Reference - Encyclopedia of Public Relations

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Event

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:organizations; public relations

Event management, also known as special event planning, provides a valuable vehicle by which forprofit and not-for-profit organizations are able to engage in specialized public relations activities. Events help organizations become recognized and establish and maintain relationships ...

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  Heath, R. L. (2005). Event. In Encyclopedia of public relations (Vol. 1, pp. 302-303). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n147
  
  Heath, Robert L. "Event." In Encyclopedia of Public Relations, edited by Heath, Robert L., 302-3. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n147.
  
  Heath, R. L. 2005. Event. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 302-303 Available at: <https://dx.doi.org/10.4135/9781412952545.n147> [Accessed 16 May 2022].
  
  Heath, Robert L. "Event." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 302-3. SAGE Knowledge. 16 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n147.
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