SAGE Reference - Encyclopedia of Public Relations

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Environmental Scanning

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Environmental scanning is a method of gathering information from the external environment for use in issues management and the strategic decisionmaking process. It's an early warning system for changes outside the organization—a type of radar to pick up the new or ...

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  Heath, R. L. (2005). Environmental scanning. In Encyclopedia of public relations (Vol. 1, pp. 291-291). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n142
  
  Heath, Robert L. "Environmental Scanning." In Encyclopedia of Public Relations, edited by Heath, Robert L., 291-291. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n142.
  
  Heath, R. L. 2005. Environmental Scanning. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 291 Available at: <https://dx.doi.org/10.4135/9781412952545.n142> [Accessed 24 May 2022].
  
  Heath, Robert L. "Environmental Scanning." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 291-291. SAGE Knowledge. 24 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n142.
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