SAGE Reference - Encyclopedia of Public Relations

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Endorsement

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:audiences

An endorsement is an expression of approval from a third party, usually on behalf of a product, service, cause, or candidate. Endorsements are useful persuasive tools that can appear in publicity, advertising, or other direct forms of communication. They can be ...

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  Heath, R. L. (2005). Endorsement. In Encyclopedia of public relations (Vol. 1, pp. 282-283). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n138
  
  Heath, Robert L. "Endorsement." In Encyclopedia of Public Relations, edited by Heath, Robert L., 282-83. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n138.
  
  Heath, R. L. 2005. Endorsement. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 282-283 Available at: <https://dx.doi.org/10.4135/9781412952545.n138> [Accessed 25 Jun 2022].
  
  Heath, Robert L. "Endorsement." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 282-83. SAGE Knowledge. 25 Jun 2022, doi: https://dx.doi.org/10.4135/9781412952545.n138.
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