SAGE Reference - Encyclopedia of Public Relations

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Encroachment Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Encroachment in public relations practice and research refers to “the assignment of non-public relations professionals to manage the public relations function” (Lauzen, 1991, p. 245). It takes place “when top management hires, promotes or moves individuals laterally from some ...

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  Heath, R. L. (2005). Encroachment theory. In Encyclopedia of public relations (Vol. 1, pp. 280-281). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n137
  
  Heath, Robert L. "Encroachment Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 280-81. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n137.
  
  Heath, R. L. 2005. Encroachment Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 280-281 Available at: <https://dx.doi.org/10.4135/9781412952545.n137> [Accessed 26 May 2022].
  
  Heath, Robert L. "Encroachment Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 280-81. SAGE Knowledge. 26 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n137.
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